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Advertising Principles and Practice - (ENG) By Wells, William and Moriarty, Sendra and Burnett, John (AAA). Prentice Hall of India Pvt Ltd; New Delhi : 2008. SERIES: ;. [ISBN: 9788120333048]; [ EDITION: 07 ] [STACK/RACK NO: - 659.1 WEL A ] ; ( ACCESSION: 00061939); (DEPARTMENT: Generalia); (LOCATION: - SRS); TYPE: ; FORM: Printed; 
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Television Advertising Ad Consumer Response - (ENG) By Kapoor, Neeru (A). Mittal Publications; New Delhi : 2003. SERIES: ;. [ISBN: 8170999014]; [ EDITION: 00 ] [STACK/RACK NO: - 659.143 KAP T ] ; ( ACCESSION: 00057480); (DEPARTMENT: Generalia); (LOCATION: - SRS); TYPE: ; FORM: Printed;
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